Museum Shops Association of Australia & New Zealand

The only professional organisation dedicated to cultural retail management in Australasia

Auckland Museum


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Museum Store Sunday New Zealand

Kia ora. Auckland Museum, Tāmaki Paenga Hira stands at the top of a hill known as Pukekawa in the Auckland Domain, overlooking Auckland, New Zealand’s biggest city, and the beautiful Waitematā Harbour. Built in 1929, it houses taonga (treasures) from Auckland’s past and present and is also a war memorial.  We’re really excited to be involved in the first Museum Store Sunday   on 26 November. Working with the Museum Shops Association of Australia and New Zealand to be part of this integrated worldwide campaign, we see a great opportunity to bring together local institutions across New Zealand and to shine a light on the unique product lines that each has to offer.  This initiative gives us a chance to engage in a new and meaningful way with our Auckland audience and to introduce them to our thoughtfully curated range of products.

Auckland Museum houses the largest Pacific collection in Australasia and the Museum Store sits adjacent to the Māori Court, where the Māori collections are on display.  Pounamu (New Zealand jade), bone and wood carvers visit our collections to be inspired by works from their tūpuna (ancestors). We stock a large range of authentic New Zealand made Māori artisan products that reflect the artforms in our collections and we are proud to support the artists who in turn hand down their skills to the next generation so that they are not lost. We also stock a beautiful range of weaving, bags and mats from the Pacific Islands, and from which the profits go back to the local island communities. We want to ensure our customers can purchase items that are the real deal and know that the money they spend is actually making a difference.

Here at Auckland Museum we are planning to showcase Museum Store Sunday through our curated product ranges as well as taking the opportunity to introduce our artists to our customers and Museum visitors. We are fortunate to have a beautiful foyer area outside our store where we will set up performers and artists for the day. We will have book readings for the young ones, singer’s performing, weavers making traditional māori Kete and putiputi (baskets and flowers) and artists who will be demonstrating painting techniques, and interacting with our visitors at the same time.  All their products will be available for sale in the Museum Store. The idea is to inspire everyone to shop locally, support local artists and businesses as well as the Museum, while giving everyone a great experience and a fun day out – a win win.

As an incentive, we will give every paying customer a voucher with a 20% discount, valid for the month of December, in store or online. We want to encourage repeat visits and an opportunity to purchase gifts for the holiday season. Some of the unique items made exclusively for Auckland Museum include – a Philip Stokes vase inspired by the landscape, coffee mugs handmade with images from the collections, paintings of the incredible view from our Museum, great memories for local and international visitors.

Every museum will have something special to offer that relates uniquely to them, which is what makes Museum Store Sunday so special. In a world full of mass-produced items and shops full of rows and rows of the same product, these stores represent an authentic choice with meaning.

Quite aside from the great product offering, your museum store quite often has a café attached to it and an actual museum, which makes for a wonderful day out for the whole family. Feed the mind, the body and the soul! Our museums are a destination; let’s make our museum stores a destination as well.

Auckland Museum is thrilled to be among the first institutions in the world to open the doors on Museum Store Sunday due to our time zone, so get out and about and visit your local museum store knowing that every dollar spent goes to helping protect the cultural heritage of your city or region. Here’s to a successful day for everyone!

Ngā mihi nui.

Lisa Varga & Laura Huang

#museumstoresunday #beapatron


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Museum Store Sunday

In association with MSA (USA) & the Association for Cultural Enterprise (ACE) in the UK, the MSAANZ is laying claim to Museum Store Sunday (MSS), November 26, 2017 as THE day to shop and support museum stores worldwide.  The goal is to encourage holiday shoppers to visit museum stores and experience the unique offerings of non-profit retailers. For 2017, November 26 is our date for stores at museums and other cultural institutions worldwide to claim for ourselves and put the spotlight on the unique retail experiences and meaningful gift giving provided.

Initiated by the Museum Store Association (MSA) the event has already gone global and MSA’s Advocacy Committee is hard at work in developing a Museum Store Sunday brand identity, and plans for marketing, communications, sponsorships, events, promotions and an event website, http://www.museumstoresunday.org  that will debut in September.

Museum Store Sunday participation is available to all non-profit retailers, including both MSAANZ members and non-members. MSAANZ members will receive a MSS marketing tool kit, as well as event and publicity assistance, so membership to the MSAANZ is highly recommended to any participant who wants to make the most of this fantastic opportunity.

For additional information, download the Museum Store Sunday Fact Sheet.

Support Museum Store Sunday!

If you’d like to support Museum Store Sunday by becoming a Founding or Charter Sponsor, please complete this form. Founding and Charter Sponsors will be permanently recognized for their contributions to the success of Museum Store Sunday.

If you’re not an MSAANZ member, please contact us  to receive more information on Museum Store Sunday as it becomes available.


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Museum Store Sunday

Last month at the annual MSA (USA) conference in Pittsburgh, the Museum Store Association announced that it is developing a holiday shopping campaign, sandwiched in the middle of the Thanksgiving holiday weekend  – called Museum Store Sunday on November 26, 2017!

Every year in the States and around the world, consumers  are encouraged to participate in shopping campaigns for Black Friday (11/24/17), Shop Small Saturday (11/25/17), Cyber Monday (11/27/17) and Giving Tuesday (11/28/17) and now The MSA is claiming Museum Store Sunday as THE day to shop and support museum stores and their institutions worldwide.  Museum Store Sunday will focus much-needed attention on the unique retail experience provided by museum stores.

This initiative has now picked been up by the Association for Cultural Enterprise in the UK, and the Museum Shops Association of Australia & New Zealand with the intention of helping to make this a global annual event.

Museum Store Sunday participation is available to all non-profit retailers, both members and non-members.  MSAANZ members will receive special marketing information, event, and publicity assistance. If you’re not a member, join today to take advantage of these members-only opportunities.

Additional information about this exciting new initiative will be shared as it becomes available – please contact us if you’d like to join our mailing list to receive more information about this special event.