Museum Shops Association of Australia & New Zealand

The only professional organisation dedicated to cultural retail management in Australasia

Get Ready For Museum Store Sunday 2018!

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Time to Get Ready for Museum Store Sunday 2018!

It’s time to get ready for Museum Store Sunday (MSS), taking place internationally on Sunday, November 25, 2018 with participation by more than 700 Museum Stores representing ten countries, and three continents to date. Museum Store Sunday offers directly to the general consumer, a special shopping experience in one-of-a kind stores, showcasing broad assortments of highly curated, unique, mission-specific gifts during the holiday season and beyond. Learn more about Museum Store Sunday and its recent ICON HONORS award in this special video featuring MSA’s 1st Vice-President, Susan Tudor. So, with all the momentum building again about Museum Store Sunday, how can you get ready for November 25, 2018?

Holiday gift picks for press needs

First, we need to know your special gifts that you will be featuring at your store during Museum Store Sunday. Do you have something exclusive or unique to your store? We are compiling a “Holiday Gift Guide” from MSS store participants to help promote Museum Store Sunday on November 25th to the local, national and international press.

We are looking for 5-7 product selections, from different categories, at all price points ($50 up to $1000). For example, does your store have a Gift for Mom under $100? Products from MSA vendor members would be especially appreciated. We are requesting product name, description, and price. Please send us images and information via a dropbox link or WeTransfer link by Friday, August 17 to marisa@helloprgroup.com

MSS EVENTS AND PROMOTIONS

Second, have you determined your Museum Store Sunday events and promotions? Successful events from last year included a multi-museum visit trolley, passport contest, Bookmobile, and artist performance.  Other activity ideas are MSA vendor member trunk shows, book signings, product releases, and live music or food and drinks to make MSS the special day it deserves.

Special day-only discounts on store purchases to members and the general public will also drive traffic and revenue. The recommended “event wide” discount promotion for all participants to embrace is “25% OFF on the 25th”.  Stay tuned for further information about how to submit your planned MSS event online.

INTERNAL INSTITUTION OUTREACH

Lastly, reach out now to institution colleagues in your Marketing/PR, Membership, Visitor Services, Education, Curatorial, or Café departments to let them know about Museum Store Sunday and how they can support you and participate. More visitors to your institution will result in higher attendance, memberships, engagement, and learning. It’s a “win-win” day of celebrating museums for all.  A handy resource guide about Museum Store Sunday is available for your internal use to promote MSS to your institution colleagues.

Stay tuned for more exciting MSS tips and information in the coming weeks. SIGN UP HERE to participate in Museum Store Sunday 2018 and start your planning now!

Author: msaanz

The only professional organisation dedicated to cultural retail management in Australasia.

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