The Museum Shops Association of Australia & New Zealand are  proud to announce Peter van Mullem from the Van Gogh Museum as this year’s Keynote Speaker at our annual conference to be held in Melbourne, alongside a line up of both local and international industry specialists.

Peter is the Manager Ecommerce for Van Gogh Enterprises (VGME) who are the museum’s commercial subsidiary, and is a member of the senior management team. Prior to his role at the Van Gogh Museum, Peter managed eCommerce activities in several sectors (e.g. fashion, personal healthcare) where he developed his passion for improving the visitor experience with focus on improved results.

Further programme details will be released shortly, for more information and to register  please click here.