Last month at the annual MSA (USA) conference in Pittsburgh, the Museum Store Association announced that it is developing a holiday shopping campaign, sandwiched in the middle of the Thanksgiving holiday weekend – called Museum Store Sunday on November 26, 2017!
Every year in the States and around the world, consumers are encouraged to participate in shopping campaigns for Black Friday (11/24/17), Shop Small Saturday (11/25/17), Cyber Monday (11/27/17) and Giving Tuesday (11/28/17) and now The MSA is claiming Museum Store Sunday as THE day to shop and support museum stores and their institutions worldwide. Museum Store Sunday will focus much-needed attention on the unique retail experience provided by museum stores.
This initiative has now picked been up by the Association for Cultural Enterprise in the UK, and the Museum Shops Association of Australia & New Zealand with the intention of helping to make this a global annual event.
Museum Store Sunday participation is available to all non-profit retailers, both members and non-members. MSAANZ members will receive special marketing information, event, and publicity assistance. If you’re not a member, join today to take advantage of these members-only opportunities.
Additional information about this exciting new initiative will be shared as it becomes available – please contact us if you’d like to join our mailing list to receive more information about this special event.